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Latest Articles and Resources
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Avoid Jargon When Advertising High-Tech Items
Some industries, like technology companies like to brag about their technology and use big, important-sounding words. For as old as…
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The Name of Your Business Matters
The Name of Your Business Matters Here are some insights on why it is important to consider your company’s name.…
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Learning How to Use Insights for Successful Advertising Choices
Learning How to Use Insights for Successful Advertising Choices Making real insights requires thinking about data. Data Needs Insights and…
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How to Compete in a Culture of Sameness
How to Compete in a Culture of Sameness Writing advertisements that make your company stand out begins by standing out.…
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When Copywriting Is Persuasive Writing, and When it Is Communicative
Good Communication in Copywriting When copywriting is should be strong on persuasion and when it should be informative. Copywriting is…
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Should You Still Have a Blog for Content?
Are Blogs Still a Relevant Marketing Channel? Blogs are still one of the most important inbound marketing channels, and will…
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Making Product Claims is So Easy, A Caveman Could Do It
Making Product Claims is So Easy, A Caveman Could Do It What the small business owner has never been taught…
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Advertise Using Product Differentiation
Advertising Using Product Differentiation What is product differentiation? How you can use copywriting to communicate how your product stands out?…
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The Language of Copywriting
Copywriting techniques are important. These are concepts such as fulfilling the promise of the headline, converting features into benefits, leads,…
